Last Updated: December 9, 2024
Welcome to Supple Tools ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SEO tools platform.
We collect information that you provide directly to us, including:
Account information (name, email address, company name)
Profile information and preferences
Content you create or upload (website URLs, keywords, content drafts)
Communications with us (support requests, feedback)
When you access our platform, we automatically collect:
Log data (IP address, browser type, pages visited, time spent)
Device information (operating system, device identifiers)
Cookies and similar tracking technologies
Usage data (features used, actions taken, performance metrics)
We integrate with various third-party services and APIs to provide our platform's functionality. We may receive and process data from:
Generative Language API (Gemini/PaLM) - AI-powered content generation and analysis
Places API - Location data and business information
Google My Business API - Business profile management and data
My Business Business Information API - Business details and updates
Google Analytics Admin & Data API - Website analytics and reporting
Google Search Console API - Search performance data
Google Ads API - Advertising campaign data
BigQuery API - Data warehousing and analytics
Cloud Storage API - File storage and retrieval
Geocoding & Geolocation API - Address and location services
Maps APIs - Mapping and location visualization
PageSpeed Insights API - Website performance analysis
Google Drive, Docs & Sheets API - Document access and collaboration
Gmail API - Email communication
People API - Contact information
Custom Search API - Search functionality
SEMrush - Keyword research and competitive analysis (when authorized)
SE Ranking - SEO tracking and reporting (when authorized)
OpenAI - AI content generation and processing
Anthropic (Claude) - AI assistance and content analysis
We use your information for the following purposes:
Providing and maintaining our SEO tools and services
Authenticating your identity and managing your account
Processing and analyzing SEO data on your behalf
AI-powered content generation and optimization using Google Generative Language API, OpenAI, and Anthropic services
Generating reports, insights, and recommendations
Managing Google Business Profile posts and analytics
Tracking keyword rankings and search performance
Analyzing website performance and user behavior
Communicating with you about your account and services
Improving our platform and developing new features
Detecting and preventing fraud, abuse, and security incidents
Complying with legal obligations
We use artificial intelligence services to enhance our platform's capabilities:
Content Generation: Your content and prompts may be processed by Google's Generative Language API (Gemini/PaLM), OpenAI, and Anthropic to generate SEO-optimized content, suggestions, and recommendations
Data Analysis: Your SEO data may be analyzed using AI to provide insights, identify trends, and make recommendations
AI Assistant: Our AI companion (Lexi) processes your questions and page context to provide helpful guidance
Data Processing: AI services process your data temporarily to generate responses and are subject to their respective privacy policies
Our use of information received from Google APIs adheres to Google API Services User Data Policy, including the Limited Use requirements. Specifically:
We only request access to Google user data necessary for providing our SEO tools and services
We do not use Google user data for serving advertisements
We do not sell Google user data to third parties
We do not use or transfer Google user data for purposes unrelated to our core SEO functionality
All use of Google user data is limited to practices disclosed in this Privacy Policy
Human review of Google user data is limited to specific cases (debugging, security, compliance) with your consent or as required by law
We may share your information in the following circumstances:
We share data with third-party service providers who perform services on our behalf:
Google Cloud Platform: Infrastructure hosting, database services (Cloud SQL, BigQuery), storage (Cloud Storage), monitoring, and logging
Google APIs: Business Profile management, Analytics, Search Console, Maps, Places, and other Google services listed in Section 2.3
AI Service Providers: Google Generative Language API (Gemini/PaLM), OpenAI, and Anthropic for content generation and analysis
Analytics Providers: Google Analytics, BigQuery for data analysis and reporting
SEO Data Providers: SEMrush, SE Ranking for keyword and competitor data
Email Service Providers: Gmail API and other email services for communications
CDN and Performance: Vercel for application hosting and performance optimization
These service providers are contractually obligated to protect your data and use it only for the purposes we specify.
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We may disclose your information if required by law or in response to valid legal requests.
We implement appropriate technical and organizational security measures to protect your information:
Encryption in transit and at rest
Secure authentication using OAuth 2.0
Regular security assessments and updates
Access controls and authentication mechanisms
Monitoring and logging of security events
We retain your information for as long as necessary to provide our services and comply with legal obligations:
Account Data: Retained while your account is active and for a reasonable period after closure
Google API Data: Data from Google services is retained only as long as necessary to provide our services, typically refreshed regularly and deleted when no longer needed
AI Processing Data: Content sent to AI services is processed temporarily and not stored longer than necessary for service delivery
Analytics Data: Aggregated and anonymized data may be retained for analytical purposes
Legal Retention: Some data may be retained longer if required by law or for security purposes
When you close your account, we will delete or anonymize your data within 90 days, except where we are required to retain it for legal, regulatory, or security purposes.
Depending on your location, you may have the following rights:
Access: Request access to your personal information
Correction: Request correction of inaccurate information
Deletion: Request deletion of your information
Portability: Request a copy of your data in a portable format
Opt-out: Opt-out of certain data processing activities
Withdraw consent: Withdraw consent for data processing
To exercise these rights, please contact us at privacy@supple.com.au
You can revoke our access to your Google account data at any time by:
Visiting your Google Account Permissions page
Finding "Supple Tools" in the list of connected apps
Clicking "Remove Access" or "Revoke Access"
Note: Revoking access will prevent our platform from accessing your Google data, which may limit or disable certain features of our service.
We use cookies and similar technologies to:
Maintain your session and remember your preferences
Analyze platform usage and performance
Provide personalized experiences
You can control cookies through your browser settings, but disabling cookies may affect platform functionality.
Our platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
By using Supple Tools, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.